Skip Navigation LinksCAFlavorTobaccoLaw

CALIFORNIA TOBACCO CONTROL BRANCH

California Prohibits Retailers from Selling Flavored Tobacco Products

Attention Retailers:

New Updates to California’s Flavored Tobacco Laws

Effective January 1, 2025, Assembly Bill (AB) 3218 (Wood, Chapter 849, Statutes of 2024) and Senate (SB) 1230 (Rubio, Chapter 462, Statutes of 2024) strengthen California’s flavored tobacco laws, SB 793 & AB 935 , by:

  • requiring the California Attorney General to create an Unflavored Tobacco List (UTL) of unflavored products legal for sale in California
  • prohibiting online and delivery sales of illegal flavored tobacco products
  • requiring tobacco sellers and deliverers to comply with all state and local tobacco laws that apply to local retailers where the products are shipped
  • allowing the California Department of Tax and Fee Administration (CDTFA) and other enforcing agencies to seize illegal flavored tobacco products found during inspections
  • updating the definition of ā€œcharacterizing flavorā€ to include products that produce a cooling sensation
  • updating the definition of ā€œnicotineā€ to include nicotine analogs  
  • increasing penalties for noncompliant retailers
  • updating penalties for retailers selling to minors. ā€‹

What are the laws?

On November 8, 2022, California voters upheld the state law, SB 793 (Hill, Chapter 34, Statutes of 2020), prohibiting a tobacco retailer, or any of the tobacco retailer’s agents or employees, from selling, offering for sale, or possessing with the intent to sell or offer for sale, most flavored tobacco products including flavored e-cigarettes and menthol cigarettes, as well as tobacco product flavor enhancers in retail locations.

On October 7, 2023, Governor Newsom signed into law AB 935 (Connolly, Chapter 135, Statutes of 2023), strengthening the enforcement of the flavored tobacco retail law and broadening the definition of a retail location.

On September 22, 2024, Governor Newsom signed SB 1230 (Rubio, Chapter 462, Statutes of 2024), which increases STAKE Act penalties for retailers who sell to minors and strengthens CDTFA’s enforcement authority by allowing them to seize illegal flavored tobacco products found during inspections.

On September 28, 2024, Governor Newsom signed AB 3218 (Wood, Chapter 849, Statutes of 2024), which requires the creation of the Unflavored Tobacco List by the California Attorney General to clearly define which products are legally allowed to be sold by retailers, wholesalers, distributors and delivery sellers in California. The law also updates existing definitions in code and increases penalties on retailers who possess or sell illegal flavored tobacco products.​

​​What products do the laws apply to?

The sale of these types flavored tobacco products are prohibited:

  • Flavored e-cigarettes or vapes that deliver nicotine or another vaporized liquid, e-juice, pods, or cartridges
  • Menthol cigarettes and products that produce a cooling sensation
  • Flavored little cigars and cigarillos
  • Flavored smokeless tobacco products
  • Flavored blunt wraps
  • Flavored loose-leaf roll-your-own tobacco
  • Flavored tobacco rolling papers
  • Tobacco product flavor enhancers
  • Synthetic nicotine products
  • Nicotine analogs and alkaloids​

Once the UTL is published on or before December 31, 2025, any tobacco product not appearing on the UTL will be considered an illegal flavored product.

The law does not apply to:

  • Flavored premium cigars with a wholesale price of $12 or more
  • Flavored loose-leaf pipe tobacco
  • Flavored shisha/hookah tobacco may only be sold in licensed stores that only allow people 21 or older on the premises at any time.

Who does the law apply to?

Retailers in California are prohibited from possessing flavored tobacco products with the intent to sell, even if orders are placed online and picked up in person. The state law applies to retail sales of flavored tobacco products:

  • From a building where tobacco products are sold at retail,
  • From any vending machine, vehicle, mobile unit, booth, stand, or concession that conducts in-person sales of tobacco products directly to the public. (Health and Safety Code Section 104559.5 (a)(13))
  • Online
  • Through remote delivery

Licensed retailers must also operate in accordance with all state or local laws relating to the sale of tobacco and consumption of tobacco on the premises (for hookah retailers that permit consumption of tobacco on the premises).

Delivery and online sellers must operate in accordance will all state and local laws that apply to local retailers where the products are shipped. More restrictive local tobacco laws also apply to delivery and online sellers conducting sales in that jurisdiction.

Local jurisdictions may have more restrictive laws than the state law. It is the retailer’s responsibility to know and comply with all federal, state, and local laws regarding the sale and distribution of​ tobacco products.

Once the UTL is published, sales of products not appearing on the UTL will not be allowed for sale in California by retailers, wholesalers, distributors, or delivery sellers.​

​​New and updated penalties for retailers not in compliance with the law.

Table 1 defines Civil Penalties for Retailers and Wholesalers Selling Illegal Flavored Tobacco Products

Table 1 

​1st Violation

​2nd Violation

​3rd Violation

​$50 per individual package of seized flavored tobacco product or tobacco product flavor enhancer

$50 per individual package of seized flavored tobacco product or tobacco product flavor enhancer and ā€‹License Suspended

​$50 per individual package of seized flavored tobacco product or tobacco product flavor enhancer and License Revoked​


Table 2 defines Civil Penalties for Distributors and Wholesalers Selling Illegal Flavored Tobacco Products

Table 2

​1st Violation

​2nd Violation

​3rd Violation

​Warning notice​
​​License suspended
​License revoked

​

Table 3 defines​ Increased Civil Penalties for Retail Violations - STAKE Act and Illegal Flavored Tobacco Sales​

Table 3

​1st Violation

​2nd Violation (within a 5-year period)

​3rd Violation
(within a 5-year period)

​4th Violation
(within a 5-year period)

​5th Violation
(within a 5-year period)​

​$1,000–1,500

​$2,000–3,000

​$5,000–10,000

​$10,000–20,000

​At least $20,000

​

​​Who to contact with enforcement questions or to report potential violations of the state flavored tobacco products sales law.

If you suspect a retailer sells tobacco products to anyone under age 21 (in violation of the STAKE Act),  please call 1-800-5-ASK-4-ID (800-527-5443) or email the Office of Youth Tobacco Enforcement (OYTE) at OYTE@cdph.ca.gov.

If you suspect a retailer sells illegal flavored tobacco products or is violating licensing or tax laws, visit CDTFA’s​ website ​or call CDTFA at: 1-888-334-3300.

Retailer Information and Resources 

Frequently Asked Questions (FAQ): 

California’s Flavored Tobacco Products Retail Law Updated January 2025 (PDF)​​​

This document responds to questions retailers may have about changes to state flavored tobacco sales laws. 


​California Law Updates: Unflavored Tobacco List and Enforcement of the Flavored Tobacco Products Law Fact Sheet 2025 (PDF)

This document provides information on how the new laws taking effect January 1, 2025 impact retailers, wholesalers and delivery sellers.​

Letter to Retailers from the CDPH Health Director and State Health Officer 2023 (PDF)​​​​​

The letter to retailers from CDPH Direct​or provides a summary to retailers, wholesalers and distributors, a reminder that California law prohibits the sale of most flavored tobacco products at the retail level, and references to additional materials to help retailers comply. 

​Estimado minorista/mayorista/distribuidor de tabaco (PDF) 


Frequ​ently Asked Questions (FAQ): California’s Flavored Tobacco Products Retail Law Updated January (PDF) ā€‹ā€‹ā€‹

This document responds to questions retailers may have about changes to state flavored tobacco sales laws.​
Preguntas frecuentes (FAQ): Ley de venta minorista de productos de tabaco saborizados de California (PDF)  ā€‹

California’s Flavored Tobacco Products Retail Law (Fact Sheet 2023, PDF)​

This document provides information on how the law affects retailers.​

La ley de California actualiza la aplicación de la Ley de productos de tabaco saborizados en establecimientos minoristas, Sección 104559.5 del Código de Salud y Seguridad (PDF) 

​Quitting Tobacco Resources

Help others quit smoking and vaping tobacco products.

For free quit help, visit kickitca.org.   

Learn more about the new law

  • For more information about the new law, go to UNDO.org.

Media Inquiries

  • For media inquiries about the new law, contact Media@cdph.ca.gov.​

Questions

For information on retail educational materials and signage:

California Department of Public Health, California Tobacco Control Program,

CTCPInbox @cdph.ca.gov

916-449-5500

For information about local tobacco retail licenses and ordinances:

Contact the local health department tobacco prevention program.​

For information about tobacco retail licensing, taxes, and fees:​

California Department of Tax and Fee Administration

General, Non-Confidential Tax Questions Form

1-800-400-7115 (select the ā€œCigarette and Tobacco Productsā€ option).

For information about retail law enforcement and compliance:

California Department of Public Health, Food and Drug Branch

Office of Youth Tobacco Enforcement

916-650-6500

Page Last Updated :